Full Download You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side - Orly Lobel file in PDF
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Mga entertainment exposed barbie's dark side ebook: lobel, orly: amazon.
“a hair-raising account of a barbie dreamhouse-size jarndyce and jarndyce. ”—jill lepore, the new yorker this provocative work spotlights the legal battles between behemoth mattel and audacious mga over incredibly successful toys and the ownership of an idea.
Norton) orly lobel delves into the tumultuous decade-long legal battle that ensued between mattel and mga entertainment over intellectual property, entrepreneurship and business ethics, creativity, and ultimately, womanhood. Lobel interviewed the major players, while digging into the court record to find revealing.
Mga entertainment exposed barbie's dark side it’s a big, complicated story [but] lobel doesn’t dumb the story down; she explains its complexities clearly and even elegantly.
Mga entertainment exposed barbie's dark side, orly lobel, karen white, non-fictionlaw, non-fiction, gildan media, 11 play sample.
Mga entertainment exposed barbie's dark side by lobel, orly argues that the battle between mattel, the makers of the iconic barbie doll, and mga, the company that created the bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
Mga mga knows, mattel owns the bratz designs that bryant made.
Air date: tuesday, november 14, 2017, 3:30pm tell us what you think.
Mga entertainment exposed barbie's dark side [lobel, orly] on amazon.
In 2000, carter bryant, a barbie clothes designer then on leave from mattel invented the bratz dolls and subsequently sold them to mga entertainment.
Mga entertainment exposed barbie’s dark side (norton 2017) has been nationally and internationally acclaimed and received rave reviews from the wall street journal, the financial times, the new yorker, npr, modern law, times higher education, the washington blade, and more.
Jan 17, 2018 mattel therefore claimed they owned bratz and wanted mga to pay damages.
Mga entertainment exposed barbie's dark side the battle between mattel, the makers of the iconic barbie doll, and mga, the company.
Mga entertainment exposed barbie’s dark side by law professor orly lobel is a wonderful read! her research is rich and varied and the writing style while brisk never scrimps on any of the steps in the long (oh, so long) battle between barbie and the bratz.
See generally mga and mattel as they travel through courts across southern.
At that point, mattel — and barbie — became embroiled in a decade-long legal battle over intellectual property, creativity and, ultimately, womanhood. You don’t own me is not just a thrilling story of business battles, but also brings together the american dream, the rise of feminism, consumer psychology and the making of icons alongside.
You don't own me is character-driven page-turning nonfiction in the tradition of the big short or a civil action. It's the epic courtroom battle of barbie versus bratz -- america's longest-reigning childhood cultural icon versus the toy industry's clearest-ever personification of anti-establishment rebellion.
Mga david and goliath decade- long dispute fought by mga entertainment and toy giant mattel.
The battle between mattel, the makers of the iconic barbie doll, and mga, the company that created the bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
Mga entertainment exposed barbie’s dark side’ by orly lobel is published by w w norton related stories; the diary.
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Mga entertainment exposed barbie’s dark side, by orly lobel, ww norton, rrp£20/$27.
A hair-raising account of a barbie dreamhouse-size jarndyce and jarndyce. ”— jill lepore, the new yorker this provocative work spotlights the legal battles.
Mga entertainment exposed barbie's dark side by mary rose strubbe individual contracts between employers and employees often assign ownership of “inventions” by the employee as well as delineating the employee’s post-employment obligations to the employer.
Mga entertainment exposed barbie's (edward elgar publishing, 2009); “behavioral versus institutional.
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